Life is short, have an affair. That is the slogan for Ashley Madison, a website for people looking to have a clandestine affair. In 2015, the company was rattled by a hack heard around the world. Lives were upended, private information was released, and relationships were ended. In this episode, Kiki is joined by Chief Strategy Officer to Ashley Madison, Paul Keable, to discuss the history and evolution of the controversial dating app. He addresses the 2015 data breach and the steps the company took to rebuild trust, as well as why the company is still surging in popularity.. Keable emphasizes the importance of discretion and privacy in the world of infidelity and highlights the growing interest in non-monogamy. He also dispels misconceptions about the brand and its users, and discusses the future of Ashley Madison. Learn more about your ad choices. Visit megaphone.fm/adchoices