Misinformation has proven to be among the most polarizing topics in 21st century society, creating negative to severe consequences like poor decision-making and even the loss of human lives. But what does misinformation mean in a research context and how does misinformation impact the work of public opinion researchers? What can researchers do to navigate the future with improved accuracy, data ethics and techniques that harness a single version of truth? In this episode, host Arundati Dandapani, MLitt, CAIP, CIPP/C, CIPM, speaks with Amelia Burke-Garcia, PhD and Frank Graves to dissect and uncover what misinformation means for public opinion researchers and how to prepare for a future with improved accuracy and data ethics. Host: Arundati Dandapani, MLitt, CAIP, CIPP/C, CIPM, CIPM, CIPM, Founder and CEO of Generation1.ca and Professor at the Humber College Institute of Technology and Advanced Learning, Canada Guests: Amelia Burke-Garcia, PhD, Director of the Center for Health Communication Science and Digital Strategy and Outreach Program Area Director at NORC at the University of Chicago and Frank Graves, Founder and CEO of EKOS Research Associates, Canada Technical Producer and Editor: Erin Spain, MS, Studio Spain Media Group, LLC