Potent, Playful and Provocative with Faith & Liddy Radio Show Sales is supposed to be hard. It’s supposed to take effort. You have to push to get what you want, right? But has that ever truly worked for you? Does that feel light or does it make you feel exhausted? What if everything this reality tells you about sales is counter to what would actually work for you? What if, being the whisper of a question, would generate much more for you than a shout? Liddy Freeman worked as a record-breaking canvassing fundraiser, top sales Rep at Trulia and then at Yelp and was put to the test every day. She found that her greatest sales successes came when she used questions and followed what felt light. What if you could have a level of ease with sales that seems….surreal? What if sales were not at all about fighting or dominating and all about asking and receiving?