In this podcast episode, Mari-Liis Vaher from Powerful Marketers speaks with voiceover expert Julie Williams about the benefits of using voice-overs in marketing. They discuss the various ways voice-overs can enhance message delivery and engage audiences, including the use of professional voiceover talent.    Julie Williams is a seasoned voiceover expert with a wealth of experience in helping businesses leverage audio in their marketing strategies. Her expertise spans across various applications such as commercials, narrations, eLearning projects, explainer videos, audiobooks, infomercials, phone systems and more. Julie also acts as a coach, helping other voiceover professionals refine their craft and become better at what they do. You can find her online at voiceovermomentum.com where she showcases her work and offers connections with a network of other voiceover professionals.   Quotes: “Many people that own businesses like to voice their own stuff because maybe they have a good voice, so they think they can just do as well as a professional. But that's really not necessary because you can do a better job by hiring somebody who can connect with your audience better and it really doesn't cost as much as you might think." (00:02:37) "AI isn't quite there yet when it comes to voiceover. I guess that'd be kind of like having AI write an article and you don't proofread it before you put it up.” (00:03:09) “Especially if you really don't know anything about the voiceover industry or you have the preconceived notion that you really can't afford it, then I understand why you would do it. But there are lots of skills that AI doesn't have. ” (00:06:43) “AI doesn't breathe sometimes. In fact, I never hear AI breathe.” (00:07:05) “The thing about voiceover is not just that the voice says the words. You could do that. If you're going to go to AI, just do it yourself. But get a professional to present the words with personality." (00:08:05) “If you tell them that they'll have a lot of repeat work, don't use that as a negotiating tactic. Ask them if you give discounts on repeat work.” (00:15:14) “Audiobooks are very inexpensive. They don't pay well to the talents at all. And occasionally you can get a talent who's newer if you like how they do it. They just need to get experience.” (00:16:17) Timestamps: [00:03:42] The versatility of voiceovers: From commercials to e-learning. [00:06:13] The Pros and Cons of AI Voiceover vs Human Voiceover. [00:14:01] Negotiating and Hiring Voiceover Talents for Your Business. Links: Connect with Julie Williams: Website: https://www.voiceovermomentum.com/ LinkedIn: https://www.linkedin.com/in/juliewilliamsvo/  AI Samples: AI sample 1 AI sample 2   Join the Powerful Marketers Community: https://community.powerful-marketers.com/  Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8