Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She’s also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand. Key Takeaways: - Winning strategies for marketing events - The current state of PR and marketing - How to build a great personal brand Episode Timeline: 1:30 What is the current landscape for PR and marketing? 2:40 What's PR's role in a world where people are telling their own stories? 4:30 What are some common SEP problems people are having these days? 6:45 How to get leads through events 10:00 MicDrop's biggest success stories 12:00 How MicDrop got a placement in the Wall Street Journal 13:10 Pitches that get on Tod's nerves 15:00 How MicDrop helps develop thought leaders 17:00 How professionals can build a better personal brand This episode’s guest: • Katie Zeppieri on LinkedIn • The MicDrop Agency Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.