Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry. Key Takeaways: - How to make a great elevator pitch - How to become a thought leader - Retail innovation during covid Episode Timeline: 1:45 What makes a great elevator pitch? 3:00 How can startups tell their story? 4:30 How to create a narrative blueprint? 5:15 Humans crave narratives 6:15 Dana's thought leadership philosophy 7:45 Should thought leaders feel compelled to give up the 'secret sauce'? 9:45 What types of e-commerce stories are connecting with the public in 2024? 10:30 How have consumers changed post-COVID? 11:45 Has COVID-era innovation slowed down? 13:45 How will AI make shopping easier for consumers? 16:00 How has Dana successfully navigated so many career transitions? 16:45 The importance of mentorship 19:45 Dana's work with A-list musicians This episode’s guest: • Dana Marruffo on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.