Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens. Key Takeaways: - Using the tech stack to help clients - How companies can prepare for their 'PR moment' - Navigating changes in the media landscape Episode Timeline: 1:30    PR in a changing world 2:00    TaleSplash's mission and client focus 3:45    The impact of social media on PR 8:00    Leveraging the modern tech stack in PR 10:45 Navigating changes in traditional news outlets 13:00 The rise of affiliate marketing in PR 13:50 The Potato Farmer story 16:30 How organizations can prepare for their "PR moment" 20:00 Authenticity in thought leadership This episode’s guest: • Amy Jackson on LinkedIn • TaleSplash on X • TaleSplash's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.