The External Environment
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Description
This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.47-50)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.37-8)
More Episodes
Published 10/01/07
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e:...
Published 10/01/07
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e:...
Published 10/01/07
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