In this episode, we delve into the crucial significance of having a niche in the surface pattern design industry. As a seasoned art director with a design background, I share valuable insights that will empower both aspiring and established designers to thrive. Learn the power of specialization and a focused approach, allowing you to develop your skills, attract clients effortlessly, and charge premium fees. Whether you're just starting or aiming to scale your career, choosing a niche is the key to success. Get ready to carve out your unique space and unlock your full potential through choosing and exploring your design niche. For more information about working together, visit: https://lesliekenehan.com/ https://www.instagram.com/lesliekenehan/