In today's episode of the Print Life Podcast, we delve into the ever-evolving landscape of the surface pattern design industry and discuss essential strategies for success in your career. With some trade shows discontinuing, it's important to adapt to the changing industry dynamics. We explore the significance of trade shows in our industry and the implications of their evolving status and outline some key marketing strategies that can support you going forward. Email MarketingEstablishing an Online ShopCollaborating with Studios on ConsignmentBuilding a Strong Art and Design Practice Regardless of your chosen strategy, a strong presence on social media platforms is essential in today's digital age and demands a commitment to long-term planning and consistency. Every choice you make should align with your ultimate business goals. Thank you for joining us on this journey, and remember to stay inspired and keep creating. For more information about working together, visit: https://lesliekenehan.com/ https://www.instagram.com/lesliekenehan/