Welcome to our February Creativity Review. Here, we are talking about the best bits of PR creativity we’ve seen this month. On the show today are: James Gordon-MacIntosh, Co-founder and Chief Creative Officer at Hope&Glory Leila Mountford, Partner, Creative Director at Portland Kim Allain, Creative Lead, MSL UK To remind the listeners of the only rule of our global creativity review, our creatives are not allowed to choose their own work! This is part of our regular series of creativity reviews, so if you like what you hear, look back at the PRmoment Podcast archive on iTunes or Spotify to listen to more creative ideas. This special PRmoment Podcast about creativity is, naturally enough, bought to you in partnership with Creative Moment. You can subscribe to Creative Moment here. A quick mention about the relaunch of PRmoment. If you take a look at PRmoment.com, you'll see a brand new design with lots of new features, hopefully easier navigation and also the launch of our new subscription training service for senior folks within agencies' PRmoment Leaders. Do take a look and let us know if you like it. Also, thanks so much to the PRmoment Podcast sponsors the PRCA. Here is a summary of what Kim, James, Leila and your host PRmoment founder Ben Smith discussed: 4 mins Lush Saltburn Bathbomb You can read more insight on what made this campaign a creative bit here.  6 mins Michael Cera and CeraVe You can read more insight on what made this campaign a creative bit here. 12 mins Uncommon’s Ratboot You can read more insight on what made this campaign a creative bit here.  15 mins Taylor Swift mania in Australia sees the release of  ‘Tay Tams’ to celebrate 60 years of the iconic treat 19 mins MSCHF’s Global Supply Chain Handbag You can read more about this campaign here. 23 mins Kitchen roll supplier Plenty gives couples a chance to win a wedding. Does kitchen roll need a purpose? 27 mins Hello Down There: Martin Scorsese directs Squarespace Super Bowl ad You can read more about this campaign here. 32 mins PETA’s Dangerous Leather Warning to the public You can read more about this campaign here. 35 mins Dove’s “It’s Hard Knocks Life” campaign. 39 mins Changing Narratives' Campaign Challenges Racial Stereotypes 41 mins An Ordinary bottle floats down the Thames. You can read more about this campaign here. 45 mins Aldi’s Rogue Vogue