How to use defensive communications to counter brand disinformation
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Welcome to the PRmoment Podcast.On the show today, I’m chatting with Rafi Mendelsohn, VP marketing at Cyabra, about how brands can counter disinformation and fake track stories before they become a problem. It’s a serious show today - we’re talking evil bots, stock market manipulation and cluster analysis - which helps you decide which circles of conversation you need to worry about.Cyabra AI is a tool that uncovers fake accounts and the GenAI content that fuels disinformation campaigns....
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