We have all heard this statement that "Data is the new oil". Why has Data become so important? We are now at a point where every aspect of a transaction is now recorded and there are as fewer instances where we dont have data. There are some super apps out there which offer every thing possible under the sun from making a peer to peer payment, hiring a nanny, buying a coffee, investing, insurance and booking a taxi. These companies know everything about the person - all their spending habits, savings propensity, likely expenses for the month and the list goes on. Product managers today are in at a unique advantage today to shape their product roadmap with ready access to massive data lakes and intelligent algorithms which provide valuable information. In this podcast we discuss the merits  of data driven design decisioning.  This is the first part on this topic. Read our post on Personal data how much is enough If you like more content like this subscribe to productcoach.net to get regular updates or click on our RSS stream and follow us on twitter to view our regular insightful tweets.