In this episode, we dive into the foundations of social media success with Aaron Dinin, Duke University Faculty in Innovation and Entrepreneurship. With a PhD in English literature and a background as a tech entrepreneur, Aaron brings a unique lens to the world of social media, challenging the idea that modern content creation is a fleeting trend. In today's episode, we cover: Core Technology is Storytelling - 0:00 Getting a Social Media Teaching Position - 1:03 Storytelling as Kingmaker - 4:17 Ad Break: Enterpret - 4:28 Short Form Video Fundamentals - 11:52 Hook, Tension & Conclusion - 13:10 Creating Content with Tension - 14:42 Content Templates & Structures - 16:58 What Makes Videos Go Viral - 18:58 The Power of Multiple Hooks - 21:05 Traffic Leaking Strategy - 23:41 Trend Jumping Explained - 25:16 Why Negative News Works - 29:55 Video Production Workflow - 41:35 Filming in Real Time - 45:20 Editing Process Revealed - 48:30 Ad Break: Work OS - 53:01 Daily Content Creation Tips - 1:12:15 LinkedIn Video Strategy - 1:20:16 Cracking Instagram Growth - 1:24:28 TikTok vs Instagram Algorithm - 1:29:45 Building Medium Following - 1:31:36 Writing Process for Articles - 1:36:40 Using AI for Content - 1:42:15 Ad Break: Anvil - 1:53:25 Being a Character Online - 1:54:32 Character Creation Benefits - 1:59:45 Scaling Beyond Yourself - 2:03:45 Where to Find Aaron - 2:05:07 Brought to you by: Enterpret: Transform customer feedback into product growth with custom AI WorkOS: Your App, Enterprise Ready Anvil - The fastest way to build software for automating documents Where to find Aaron Dinin LinkedIn Twitter Website To advertise in the podcast, email productgrowthppp at gmail dot com. We have some great podcasts coming from Pawel Huryn, Benjamin Humphrey, and Thibault Louis-Lucas. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe