"How do you make [athletes] reach their best performance without injuring them? That's it. That's the equation we're trying to solve." In this episode of Founders in LA, Luca Buratto and Ahmed Issaoui introduce Lubu. This innovative startup is redefining the landscape of sports and healthcare with its smart orthotics designed to elevate athletic performance while minimizing the risk of injury. Embedded with advanced sensors, Lubu's orthotics meticulously analyze foot dynamics and body forces in real-time, offering unprecedented insights into movement patterns and biomechanical data previously available only in high-end research labs. Luca and Ahmed, both athletes turned entrepreneurs, share their transformative journey from experiencing firsthand the challenges of sports injuries to pioneering a solution that bridges the gap between technology and wellness.A groundbreaking venture transforming athletic performance and injury prevention with smart orthotics. These devices, embedded with sensors, analyze foot movement and body force, providing insights for risk assessment and decision-making. The duo's journey from athletes to innovators is showcased, highlighting Lubu's mission to make elite lab analysis accessible to all. They discuss their vision for Lubu's impact on sports, healthcare, and beyond, emphasizing the potential for early detection of neurological conditions. They discuss Lubu's broader mission to democratize access to elite sports science, enhancing not just athlete performance but also offering potential early detection of various neurological conditions through gait analysis. This episode not only highlights Lubu's technological breakthroughs but also illuminates the founders' dedication to improving health outcomes and the quality of life through innovation. Join us to explore how Lubu is setting new standards in preventive healthcare and performance optimization.