"My two passions in life from as long as I could remember were technology and fashion." We welcome Jessie Somekh, Co-Founder and Co-CEO of Rotate Your Closet, a peer-to-peer clothing rental app designed to monetize those barely-worn pieces sitting in your wardrobe in this episode of Founders in LA. Jessie shares her journey from a STEM-focused education at Vanderbilt to pivotal roles at Microsoft, Amazon, and Google, all while maintaining a passion for fashion. She discusses how Rotate Your Closet helps women access an endless wardrobe, save money, and earn from their investments in fashion. Jessie recounts into the startup's early days, the role of social media in gaining traction, and the innovative use of AI to personalize the shopping experience. Listen to this episode to hear about Jessie’s insights into the intersection of fashion and technology, and her vision for transforming how we think about our closets.