Ready to learn how to navigate the entire product lifecycle effectively? In this episode of the Product Insider podcast, Dr. Nancy Li sits down with Ari Paparo, a serial entrepreneur, veteran product manager, and ex-Sr. Director at Google, to delve into the continuous role of a product manager beyond product launches. Discover the intricacies of launching products in large companies, the common challenges faced by PMs, and the strategies needed for successful product launches. Ari's insights are essential for anyone looking to master the art of product management, from setting clear goals and metrics to maintaining product relevance through continuous improvement. Tune in to discover: [0:46] - Introduction and Ari's journey from Google to launching startups. [3:10] - The product launch process in large companies and the role of cross-functional teams. [7:45] - Common challenges in product launches and the importance of setting clear goals. [12:30] - Effective strategies for successful product launches. [16:50] - Examples of product launch approaches from various industries. [22:15] - Importance of KPIs and measuring product success. [27:40] - Continuous improvement and the role of feedback loops. [32:20] - Impact of customer engagement and incremental updates. Reach out to Ari Paparo: https://www.linkedin.com/in/aripaparo 🌟Subscribe to weekly newsletters to get referral job openings and career advice: https://www.drnancyli.com/weekly  🌟Download the top 50 product manager interview questions database at FAANG companies to land a job offer in 60 days: https://www.drnancyli.com/50FAANG ========= Rate, Review, and Follow "I love Dr. Nancy Li and the Product Insider Podcast"! If this sounds like you, please give us a five-star review. This helps me impact many product managers -- just like you -- we together create products to impact millions of people's lives! Click the home page of Product Insider and scroll to the bottom, tap to rate with five stars, and select "Write A Review". Make sure to tell us what you like the most about the podcast or episode. Remember to subscribe to the podcast, so that you won't miss our weekly product insider secrets!