In this episode, Seth Godin and I discuss the power of storytelling. I also share something I haven't shared publicly before — the reason I started Productive Insights after a tragic event in 2008.This is my story. Feel free to skip around using the timestamps below.Timestamps00:00 (https://www.youtube.com/watch?v=yKPYFcdQNnI&t=0s) Introduction: The Power of Stories00:12 (https://www.youtube.com/watch?v=yKPYFcdQNnI&t=12s) Understanding Money as a Story00:35 (https://www.youtube.com/watch?v=yKPYFcdQNnI&t=35s) The Influence of Metrics and Proxies01:04 (https://www.youtube.com/watch?v=yKPYFcdQNnI&t=64s) Choosing Your Customers and Future02:14 (https://www.youtube.com/watch?v=yKPYFcdQNnI&t=134s) Welcoming Seth Godin02:39 (https://www.youtube.com/watch?v=yKPYFcdQNnI&t=159s) The Importance of Stories in Strategy04:51 (https://www.youtube.com/watch?v=yKPYFcdQNnI&t=291s) Personal Story: A Journey of Resilience09:06 (https://www.youtube.com/watch?v=yKPYFcdQNnI&t=546s) Building a Community and Creating Value22:29 (https://www.youtube.com/watch?v=yKPYFcdQNnI&t=1349s) The Role of Tension in Selling28:14 (https://www.youtube.com/watch?v=yKPYFcdQNnI&t=1694s) Goal Setting and Developing a Practice31:22 (https://www.youtube.com/watch?v=yKPYFcdQNnI&t=1882s) Conclusion: Choosing Your CustomersLearn more about the Productive Insights Membership program herehttps://www.ProductiveInsights.com/me... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUdiSnI5amkwMV91ZnBkbHRfY3hDQ0tJeEdRUXxBQ3Jtc0tsM1c2dU9UUjFoMGVrNS1zQ1BPcUhnS19tb0Y0bGhRS1pwNjhRWUVpMUZwTk15cjY1b3FpanRBS3psUmFRblk3NjVSa3VhU1Fpdl85VVc1eG9XVDhnWUFrYk5wa3RldVdnZzN3ZlBaWS1fci1MY243VQ&q=https%3A%2F%2Fwww.ProductiveInsights.com%2Fmembership&v=yKPYFcdQNnI)