In this episode, Wes Bush and Laura Kluz examine the use of Product Qualified Leads (PQLs) in a product-led business. Wes explains why PQLs are so important, and how they drive user success. He also addresses the common challenges product-led companies face when identifying PQLs. Wes then break down the four essential components of a PQL so you can identify your own, and shares some specific strategies you can employ with your team to get more PQLs. To read more about PQLS, be sure to check out this article.  Highlights:  [1:45] Wes introduces the concept of PQLs and their importance. [03:40] Why PQLs are important for startups. [10:20] The common challenges of identifying PQLs. [12:05] The four milestones that make up a PQL [17:15] Importance of tracking PQLs from early stages. [19:56] Wes recounts a success story with his first client using PQLs. About the ProductLed System™️ Stop guessing how to execute a product-led strategy. Instead, follow a proven system that dials in your focus to 2x your self-serve revenue in 12 months by focusing on the nine components that make up a product-led business. You can learn more here.