How to track data in your product-led business
Listen now
Description
In this episode of the ProductLed Podcast, Wes Bush dives into identifying the most significant bottleneck in a product-led business. He emphasizes the importance of monitoring six core metrics: website visitors, sign-ups, account setups, first-value realization, key usage indicators, and upgrades.  Wes shares the role of a well-defined tracking plan and the benefits of leveraging first-party data for insightful decision-making. Wes stresses the importance of simplicity in tracking and the impact of data-driven strategies on identifying and addressing business bottlenecks. *Here’s the tracking plan template you can use. * Highlights: 03:22: Defining the six core metrics for tracking05:02: How to begin tracking these metrics07:14: Key usage indicators and their importance08:23: The necessity of a founder's involvement in the tracking plan10:06: Daily and weekly review of key metrics within the team11:59: Wes's final advice on keeping the tracking process simple About the ProductLed System™️ Stop guessing how to execute a product-led strategy. Instead, follow a proven system that dials in your focus to 2x your self-serve revenue in 12 months by focusing on the nine components that make up a product-led business. You can learn more here. 
More Episodes
April Dunford is the author of “Obviously Awesome”, and in this episode, she talks about positioning—what it is and why it’s important. She dives into some of the analogies she used in her book to explain how positioning works. She also brings up Clay Christensen's milkshake story to break down...
Published 06/25/24
Published 06/25/24
Pedro Clivati is the Head of Growth at GrowthHackers, the largest online community of growth professionals on the web. In this episode, he shares what people can expect if they are looking to start a business around growth. He then talks about the importance of running tests, corrects certain...
Published 06/19/24