This episode dives into the concept of value engines within product-led businesses. Wes Bush and Laura Kluz emphasize the significance of mapping out every aspect of a business, from the initial customer touchpoint to their journey toward becoming a successful customer. He argues that understanding and optimizing these value engines is crucial for organizations to create and capture value efficiently.  The discussion covers the importance of detailed mapping at a granular level, the role of value engines in experimentation and improving business processes, and the differences in value engines between product-led and sales-led companies. Additionally, Wes provides practical advice on how businesses can start building their value engines, stressing the involvement of core leadership teams and the use of collaborative tools for mapping out processes. Highlights: [01:26] Introduction to value engines and their importance  [04:54] Detailed breakdown of a value engine using Google Analytics as an example  [8:44] Discussion on the engagement and monetization aspects of value engines  [15:17] Insights on transitioning from sales-led to product-led approaches  [17: 20] The significance of having a core product and multiple value engines for different products  [20:12] Real-world application and benefits of mapping out value engines at Product Led [21:21] Final thoughts and advice on getting started with value engines