Description
Dennise Cruz is the calligrapher behind "Calligraphy by Den", a startup famously known for producing works for luxury brands Hermes, Dior and Estee Lauder. She is also the founder and engraving artist for "Engrave and Co.", an onsite engraving PR agency.
She joins the Project Offbeat podcast to talk about life as a freelance artist, how she transitioned from an architecture course to calligraphy, and some tips on how to price your work and stay competitive as an artist in a world of machineries.
List of questions include:
What are the tools used to engrave?
How and why did you transition from architecture to calligraphy?
How do you stay competitive as a freelance artist in a world of machineries?
How do you price your work in this space?
What are the most challenging aspects in freelance work?
What are your tips for aspiring freelance artists?
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