Episodes
This mini-episode talks about recent changes to our podcast. ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training 🎉 Instagram Facebook YouTube
Published 06/20/24
Ready to transform your business through the power of live events? This episode promises a treasure trove of insights from Vanessa Forbes, the visionary behind Karma Goddess Event Planning. Vanessa shares her expert tips on elevating your company's online footprint by organizing impactful events, whether you're a chiropractor, physical therapist, or any other professional. We explore everything from lunch and learns to corporate wellness sessions, and discuss how collaborating with loca...
Published 06/17/24
Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition.Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your com...
Published 06/10/24
Ever wondered how AI is transforming the way we search online? Discover the future of search engines as we explore the revolutionary impact of generative AI on Google and Bing. From Google's AI Overviews to Bing's Copilot, we break down how these tools are making search results faster, more accurate, and more conversational. AI can sound scary, but we want you to feel comfortable using it and confident that it can greatly enhance your SEO efforts. Worried about the tech aspect? Don’t be...
Published 06/03/24
Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep local SEO at the forefront as you modify the brand.You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to embark on this quest while staying within the SEO-friendly framework. ⚡ Free Workshop + Bonus ⚡Patien...
Published 05/27/24
In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO. ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, which equals better search engine optimization. Here, we detail the best ways to use ChatGPT to improve your healthcare blog and boost your ...
Published 05/20/24
First and foremost, let's address the elephant in the room: Search Engine Optimization (SEO). Video content holds tremendous potential for improving your website's visibility on search engines like Google. Why? Because users love video, which means Google loves video. By including high-quality videos on your clinic’s website, you enhance user experience and increase your chances of ranking higher in search results, which can lead to more patients. Today, we’re talking about the right way...
Published 05/13/24
The idea of using canned marketing content sounds easy, but is it a good idea? Can you just use canned content so you can focus on other things? What does Google think of canned website and blog content? Will your audience actually value canned content (canned website content and canned social media content)? Find out in this episode. 💥 Live Webinar 💥 ChatGPT & AI Marketing Strategies for Clinic OwnersLearn how to use AI tools to enhance & simplify your SEO &am...
Published 05/08/24
Ever wondered why your clinic's website isn't getting the attention it deserves on search engines? It's time to uncover the truth and propel your practice to the top! Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimized content, as well as follow some basic website rules.Let’s help you better understand why your clinic website isn’t ranking, so you can...
Published 05/06/24
Let's plan your next photo shoot! With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot. Here’s what you can expect to take away from this episode:How to choose the best photographer for your companyHow to plan in advance for a photo shootWhat to include in your shot listDay of p...
Published 04/22/24
SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank.
Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it!
In this episode, we’ll go over:
Some SEO basicsWhy organic...
Published 04/15/24
Navigating the World of Online Reviews for Local Healthcare SEO
Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy.
This episode goes over:
Where are patients / customers reading reviewsHow often are consumers reading online...
Published 04/08/24
Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns.
Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content. It’s important not to try to appeal to everyone; you can’t...
Published 04/01/24
Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice
Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline.
Setting up your Yelp listing is a critical step, especially when it comes to reviews! We all love...
Published 03/25/24
As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors.
However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we'll discuss 12 things you need to remove from your clinic website right now and why they need to...
Published 03/18/24
Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations.
How? It's all about optimizing your website's location pages.
This may sound basic, but many of you aren’t doing it, or you’re not doing it right. You’re about to learn the common pitfalls many clinics fall into, such as overlooking...
Published 03/11/24
Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization.
Without optimized images in your Google Business Profile, you’re losing possible patients, not connecting with your audience as you should,...
Published 03/04/24
Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence.
In this episode, you’ll learn about:
New SEO and content marketing trends to help your business or clinic thrive online and offHow to use AI and Chat...
Published 02/19/24
Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact.
We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of color theory, navigation finesse, and the unbeatable power of a well-placed call-to-action.
Step into the world of user experience optimization, where we...
Published 01/08/24
Creating your website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count.
Setting up your website right the first time will save you loads of time, money, and energy. Learn all the tips and tricks to make website building go easy.
We’re going over the...
Published 12/27/23
Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.
This is a special encore presentation of one of our most popular episodes from our podcast library.
The four big online listings include (in this order):
Google Business ProfileBing PlacesApple Business ConnectYelp
If you’re...
Published 12/21/23
SEO is search engine optimization. It’s both an art and a science (if you ask us). SEO is necessary in today’s tech world, as millions of people are searching every day to find businesses that can meet their needs.
When you optimize your website well, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows.
This is a special encore presentation of one of our most...
Published 12/06/23
This is a special encore presentation of one of our most popular episodes from our podcast library. In this episode, we give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effective than you thought possible. This effectiveness gets you a better Google ranking and a better UX (user experience). So, let’s get to writing...
Published 11/21/23
This is a special encore presentation of one of our most popular episodes from our podcast library. Are you ready to learn how blogging will get you more website visitors and a better Google ranking? On this episode replay, we’ll go over the key factors in writing a successful blog post so you don’t have to guess at it. For complete episode details, visit: https://propelyourcompany.com/blogging-101/
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Published 11/20/23
In this episode of the Propel Your Practice Podcast, we’re answering the most frequently asked questions about blogging. As a clinic owner, you understand the importance of connecting with your patients and establishing your practice as a leader in healthcare. Blogging offers a unique platform to do just that, but navigating the blogging landscape can be challenging. That's why this episode is all about demystifying blogging for clinic owners. We're tackling the most frequently asked...
Published 11/13/23