Snowflake's Lars Nilsson on Sales Development
Listen now
Description
Lars Nilsson is the VP, Global Sales Development Snowflake. Throughout his tenure he has figured out the elements that go into creating a strong sales team (especially those we often forget).
More Episodes
Leah Tharin and Ben Hillman explore the power of product-led growth (PLG), discussing its role in modern marketing, the strategic use of free users to enhance customer acquisition and retention, and the evolution of sales roles towards a data-driven paradigm, alongside practical insights and...
Published 03/28/24
This episode explores internationalization strategies with real-life insights from Lucas Lovell. It highlights adapting business models for global markets, emphasizing localization and strategic monetization.
Published 02/14/24