Empowering Potential Buyers: Melissa Kwan's Game-Changing Approach to SaaS Sales
Listen now
Description
This week's guest is Melissa Kwan, who enlightens us on the art of empowering potential buyers in the SaaS world, drawing on her own experiences and philosophy to create a seamless, joyful purchase process that aligns business goals with customer happiness.
More Episodes
Leah Tharin and Ben Hillman explore the power of product-led growth (PLG), discussing its role in modern marketing, the strategic use of free users to enhance customer acquisition and retention, and the evolution of sales roles towards a data-driven paradigm, alongside practical insights and...
Published 03/28/24
This episode explores internationalization strategies with real-life insights from Lucas Lovell. It highlights adapting business models for global markets, emphasizing localization and strategic monetization.
Published 02/14/24