Leah Tharin and Ben Hillman explore the power of product-led growth (PLG), discussing its role in modern marketing, the strategic use of free users to enhance customer acquisition and retention, and the evolution of sales roles towards a data-driven paradigm, alongside practical insights and...

This episode explores internationalization strategies with real-life insights from Lucas Lovell. It highlights adapting business models for global markets, emphasizing localization and strategic monetization.