Climate action, the cost-of-living crisis, food security, war, the great resignation, a looming recession, pandemics, divisive national politics - whatever your bad news, you’ve no choice but to communicate it.  But how well you do it will be the difference between a sustained public backlash or general public buy-in.  With the citizen expecting timely truths and demanding transparency in decision-making, the question I’m posing in this episode is, ‘are you a competent digital storyteller and a responsible guardian of the public interest?’  Bad news sucks. But bad news spreads faster than anything else online, and even if you’re not the author, you’ll have to at some stage take up your position as protagonist. So, what’s it going to be?  Bury bad news?  OR Build trust with openness?  Coming up in the show: Why the authentic voice of your organisation will win public trustFacing up to going front of screen in the age of transparency I speak to Jim McNamara who’s says that fail to listen, prepare to fail when it comes to government and public sector communications --- WIN Our Weekly Show Prize Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow Also get a 50% discount on a course of your choice with us! --- Subscribe, Rate & Review Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook.  If you are a regular listener, please rate and review our show. --- Feedback Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital If you would like to be a guest on the show, please get in touch. Email Joanne at [email protected].  --- The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.