Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing. Hello and welcome to episode 80 of the Public Sector Marketing Show. Chat GPT is like a wonder-drug - it’s addictive, gives you an immediate high, and you get immediate results. But like any drug, there must be a downside? In today’s show I share the highs and lows and give you a balanced perspective on this new AI tool that every marketer is talking about. But what about ethical concerns? Public sector really needs to put the public interest at the heart of any AI use and be very transparent. So, I speak to an expert on how to approach ChatGPT in government and public sector marketing. Are you curious or an early adopter of ChatGPT? Stay tuned!