Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show.  Are you surprised I’m talking about TikTok again? No, don’t be.  They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changing because we are telling them! So in today’s show I am giving you that report in my words, but more than that, how you can use their insights on other social networks.  Because, there are many government and public sector agencies who are not using the app because of the data security threat.  Although I think your absence is problematic in the long run!  Ok, let’s dive in!