Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show.  I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake.  The combination of the Internet, social media, generative AI give those with malicious intentions huge opportunities. And manipulated media is now mainstream and we all need to watch out for it.  I already mentioned that it’s election year in a previous episode and I predict that deep-fake will be a massive feature this year.  So let’s dive into the world of deep-fake and how you can protect public sector reputation and communications.