Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show.  The influencer marketing industry is worth over €21 billion euro and growing.  For anyone scoffing at this sector, you would do well to sit up and take note.  We are living in the creator economy where social networks are paying influencers to create and brands paying influencers to sell their product or service. Creators are winning on the double!  But what does this mean for public sector marketing and how can you capitialise on the valuable reach and engagement for targeted groups? Let’s dive in!