Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show.  The rules of PR and marketing are changing so fast, faster than we can say transformation.  But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get them to know, like and trust us.  It’s becoming more difficult for sure, with AI, Deep Fake and the misinformation revolution online trying to divide and conquer.  So, I’m going to try to unpack how we can revive our PR skills of old in the new digital age.  I interview Nicholas Bruneau who recently launched his debut title, Engage with Impact.  Let’s dive in!