The metaverse has attracted both a lot of attention and a lot of skepticism. But first, what is the metaverse? What are the possible risks, how does it connect to web3 and how can businesses build trust into their metaverse activities from the start? In this episode, Roberto Hernandez, PwC’s Global Metaverse Leader and US Customer Strategy & Experience Leader, is joined by Chris Duffey, Head of AI Innovation and Strategy for Adobe, at PwC’s Emerging Tech Exchange. Listen as they discuss these questions and the current and future impact of these emerging technologies on the business landscape. To learn more on the topics and research discussed, check out PwC’s 2023 Metaverse Predictions. For the full transcript, please visit pwc.com. About the podcast participants Roberto Hernandez is a Principal in PwC’s Consumer Finance practice. He has extensive experience in advising banking and lending clients on customer experience, strategy, operations , risk management, process improvement, and consumer compliance. Roberto has over 17 years experience in the financial services industry in both a consulting capacity and also working for two of the top 10 global financial institutions. Roberto is a frequent speaker at industry conferences and the author of several news articles as well as whitepapers on the topics of customer experience, operational strategy, regulatory compliance response, and target operating model design.  Chris Duffey spearheads Adobe’s strategic development design partnerships across the creative enterprise space.  Chris’ keynotes have received over 50 million impressions and his work has been featured by more than 100 global media outlets on topics including the Metaverse, Web3, NFTs, DAOs, generative experience design, computational creativity, the role of human + machine, and AI-enhanced creativity.  Chris is the author of the award-winning book Superhuman Innovation, the world’s first book co-authored by AI about AI. And has written the forthcoming book Decoding the Metaverse: Expand Your Business Using Web3.