Jamie Oliver has just released a new vegetarian cooking book, Ultimate Veg — but he wrote it nine years ago. With over 30 TV series, two dozen books and countless nutrition campaigns, Jamie is known for advocating smart food choices as a means of lifestyle and civic change. But when it came to moving beyond a meat-centric diet, Oliver told host Tom Power the dominant culture wasn't ready ... until now. In the q studio, Oliver also gets into his philosophy of food and business, his unconventional upbringing, and the economic benefits of limiting meat in your diet.