Being in business is not just about tracking the financial health of your enterprise. It is about having a mission worth engaging, a kind of fire in the belly that fuels you through the difficult parts, and a sense for working at the edge of your capacity. Having a business and all that goes with it, it gives you the opportunity to grow into potentials you can only dream about in the middle of a difficult night. Our guest in this History Series conversation, Bill Egloff has been helping patients and practitioners for a long time with the products and services he’s provided over the years. He’s got a keen eye for business, regulatory details, and working with seemingly competing interests. It’s a long road from running a natural foods store to collaborating with Sloan Kettering on cancer patients. As with the other history series pioneers, there have been some interesting forks in the road worth taking.