Ever wondered how the world of product development can be viewed through the lens of a physicist? How the future of AI will impact our existence? What a champion poker player has to say about quitting, and what we can learn about product development from an architect? This week, we dive headfirst into those questions with four fascinating reads: 'Loonshots' by Safi Bahcall,  'AI 2041' by Kai Fu Lee and Chen Quifan, 'Quit' by Annie Duke, and 'How Big Things Get Done' by Bent Flyvbjerg and Dan Gardner. These books have reshaped my perspective and I believe they hold interesting insights for you too. We’ll explore how these books apply to new product development projects and how they can help us do it better.  I also share why I thought some were better together, read in pairs.  For those of you who love a good discussion, I'm inviting you to join my virtual book club where we can further unravel these intriguing books. Let me know if you're interested! So, tune in for a conversation that promises to be as enlightening as it is engaging! Visit the podcast blog. Support the show**FREE RESOURCES** Quality during Design engineering and new product development is actionable. It's also a mindset. Subscribe for consistency, inspiration, and ideas at www.qualityduringdesign.com. About me Dianna Deeney helps product designers work with their cross-functional team to reduce concept design time and increase product success, using quality and reliability methods. She consults with businesses to incorporate quality within their product development processes. She also coaches individuals in using Quality during Design for their projects. She founded Quality during Design through her company Deeney Enterprises, LLC. Her vision is a world of products that are easy to use, dependable, and safe – possible by using Quality during Design engineering and product development.