What if you could shift your approach in product design to focus on what really matters, and thereby create products that truly resonate with your customers? We've been discovering the importance of considering a variety of inputs early in the design process. Now, we navigate the challenge of prioritizing these inputs to make the crucial trade-off decisions that can make or break your product. We journey through the world of early concept development, discussing how setting priorities can ensure we deliver what's truly important. We look at how these priorities can guide the product development process and how they can be adjusted when new information arises. From surprising test failures to unexpected customer issues, we explore how to reassess our priorities based on these fresh insights. Along the way, I'll be sharing more tools and techniques from previous episodes to help you prioritize your ideas effectively. Get ready to enhance your approach to product design and development and create products that your customers will love! Visit the podcast blog for more. Support the show**FREE RESOURCES** Quality during Design engineering and new product development is actionable. It's also a mindset. Subscribe for consistency, inspiration, and ideas at www.qualityduringdesign.com. About me Dianna Deeney helps product designers work with their cross-functional team to reduce concept design time and increase product success, using quality and reliability methods. She consults with businesses to incorporate quality within their product development processes. She also coaches individuals in using Quality during Design for their projects. She founded Quality during Design through her company Deeney Enterprises, LLC. Her vision is a world of products that are easy to use, dependable, and safe – possible by using Quality during Design engineering and product development.