In this episode of Right About Now, host Ryan Alford sits down with Tom Webster, co-founder of Sounds Profitable and author of The Audience is Listening, for an in-depth exploration of the podcasting industry's evolution and strategies for success. Together, they unpack how to understand and connect deeply with your target audience, emphasizing that knowing your "ideal listener" can be just as crucial as producing high-quality content. Tom shares his expertise on common missteps in podcasting, advising creators to focus on authentic engagement rather than simply chasing metrics. He also sheds light on the current state of the podcasting world, dispelling myths about its supposed decline and stressing the value of honest feedback, consistent roles among show hosts, and a content-first approach. Whether you're a new podcaster or a seasoned pro, this episode is packed with actionable advice to help you grow your podcast with purpose and impact.