Sourcing has been last in line for tech investment and innovation for quite some time. But AI and a wave of new digital technology have the potential to turbocharge the function – if leaders seize the moment now. On this week's podcast, the Zero100 team discuss frameworks and use cases to inspire leaders ready to take the leap. Featuring: VP Research Lauren Acoba, and VP Research Geraint John. Why sourcing has lagged in tech innovation (2:10)Inside Zero100’s latest report, “Reinventing the First Mile: AI Powers a New Generation of Digital Sourcing” (4:45)How Tesco, Siemens Energy, Unilever, and Maersk are using AI in sourcing (6:00)The key sourcing “job to be done” during Trump’s second term (9:05)Using data mining, process mining, and AI to strengthen your data foundation (11:17)The three main approaches to tech stack building (13:59)From art to science: The new sourcing skill set (18:05)Key imperatives for sourcing leaders in 2025 (21:23)What sourcing leaders can learn from contemporary artists (23:13)