Ralu on Board, Edition 9: What is your brand? What is the brand of your organisation? Does a city or a country have a brand? And how should you safeguard the identity of that brand and the logo? Actually, in this first episode of the full interview, Peter Kentie reveals how initially it was highly controversial when he proposed to make the city logo available as open source. In this episode and in the upcoming two epsiodes, Ralu Nistor Lustermans hosts an astonishing, or shall we say #estonishing, creative and open-minded person; someone who was at the heart of creating an impactful brand. He was most busy with the Eindhoven brand the last plus 12 years. Peter Kentie, Director of Eindhoven365, joins us in Ralu on Board, to share his inspiring and insightful story on how the Eindhoven brand was built in the last 12 years. He also shares the #estonishing story of building a pro-bono brand for Estonia, as a country/nation, and his contribution to the newly launched the Netherland brand. In fact, a re-branding of the nation from “Holland” to “The Netherland! Inspiring stories, and food for thought on where to start if you want to build a brand and how to make make it impactful. We left the interview with lots of food for thought, as Peter’s stories are very insightful. As an example, we heard "think of your job like a project". What do you want to achieve from doing it? Also Peter’s views is that for the future work place we shall not focus on developing skills: but on curiosity and on an open mindset. Join us in listening to Edition 9 of Ralu on Board, in conversation with Peter Kentie, about the importance of purposeful branding and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/podcasts-4-brainport/message