This week I speak with Chris Pisney and Jen Blair from the Cicerone Certification Program. Chris is Program Director for the program, and Jen is the Exam Manager…and Jen has just attained the highest accolade for Cicerones, becoming a Master Cicerone, joining a group of only 22 other individuals worldwide to achieve that title. Education has always been in short supply in the brewing industry, and as beer styles have changed and evolved dramatically over the course of the last two decades, making beer service and consumer advice relevant to the highly diverse market has never been harder. In this conversation, I discuss with Jen and Chris how to make beer relevant to the market, improve service and ask what breweries and venues need to do to be better. You can find out more at Cicerone.org, there’s also an Australian Certified Cicerone group on Facebook that you should consider joining for support in your Cicerone journey.  FEEDBACK: If you'd like to post a question or a voicemail for us to play on an upcoming podcast, you can leave a 90 second message for us here. Entries for the 2024 Awards are now open. Visit brewingawards.org for more information and to enter. If you like what we do at Radio Brews News you can help us out by: Sponsoring the show Reviewing us on Apple Podcasts, Spotify or your favourite podcasting service Emailing us at [email protected] to share your thoughts