Starting in the mid-1970s and continuing until his death in 2021, Tomas Estes was one of the most influential people in modern tequila. A fully revised version of his book, The Tequila Ambassador, was published this spring, and for this episode we talk to the team members who helped bring it together: his longtime friend and colleague Phil Bayly, his son and Tequila Ocho global ambassador Jesse Estes, and the book’s editor, Mitch Wilson.