This episode features Bill Stratton, Global Head of Media, Entertainment and Advertising at data cloud company, Snowflake. Among other things, he defines key concepts in the data space, including databases, data lakes, data warehouses and clean rooms; explains how audience measurement is being adapted for a cookieless world; stresses the importance of frictionless data connectivity and sharing; discusses Snowflake’s work with such clients and partners as NBCU, PlutoTV, LiveRamp, and Horizon Media; and outlines new opportunities and new forms of collaboration that he believes the data cloud will enable going forward.