This episode features Jim Louderback, formerly CEO of, and now Strategic Advisor to, VidCon. Among other things, he discusses the significance of Paramount’s 2018 purchase of VidCon; outlines the increasingly important role that independent video creators and the communities they attract are playing both in the entertainment/media economy and in society at large; shares his thoughts on YouTube, TikTok, Roblox and the other platforms that are driving the creator economy; speculates on the impact that the metaverse might have on the space going forward; and more. #creators, #platform, #creator, @vidcon, #people, @youtube, #metaverse, #companies, #build, @tiktock_us, #business, #world, #audience, #community, #influencers, #question, #big, #create, #money, @instagram