ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Pip Brignall, Co-Founder and Chief Creative Officer of The Round, a company that describes itself as “the world’s first Web 3.0 platform for live entertainment in Augmented Reality (AR), with unique virtual venues for broadcasting live intimate and multiplayer holographic performances and collecting exclusive NFTs and Meta-merch from your favorite creators.” Among other things, Brignall describes his origins in the world of theatre, where he experimented with immersion and interactivity; explains how The Round’s platform enables live, immersive performances and storytelling using “risk/reward” mechanisms and how it is employing Web3 concepts to develop new funding methods for content experiences and ownership; discusses the company’s recent project with Liam Payne of One Direction; and more.