A recent exposé in a British newspaper pulled back the curtain on the world of Hannah Neeleman, a hugely popular Utah-based social media influencer. Once an aspiring ballerina, Neeleman’s posts now depict her seemingly idyllic life as a Mormon stay-at-home mom caring for her eight kids, brood of chickens, herd of cows and flock of sheep on a homestead in Kamas, Utah. Her Instagram account is yet another window into a surprisingly large and growing constellation of hugely popular Mormon influencers.