Order 'Build, Don't Talk' (in English) here: ⁠⁠⁠⁠⁠⁠https://amzn.eu/d/eCfijRu⁠⁠⁠⁠⁠⁠ Order 'Build Don't Talk' (in Hindi) here: ⁠⁠⁠⁠⁠⁠https://amzn.eu/d/4wZISO0⁠⁠⁠⁠⁠⁠ Disclaimer: This episode is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product mentioned in the episode. Our goal is to provide information to help audience make informed choices. 📺 Watch Figuring Out episodes on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Timestamps: (00:00) - Introduction (01:59) - Secret behind success of a brand (06:07) - Why is Maggi so big? (12:43) - Food companies that have excelled at marketing (15:13) - Building luxury brands (26:02) - Building luxury fashion (29:18) - How beauty increases a brand’s perceived value (32:52) - Building mass premium brands (43:14) - Biggest marketing lessons (55:02) - Significance of the colour red (59:37) - Effectiveness of print & billboards today (1:03:00) - Best marketing campaigns (1:04:15) - Worst marketing campaign (1:09:53) - Is retail dead? (1:11:15) - Importance of MBA in marketing (1:13:17) - Thank you! In today’s episode of Figuring Out, we have Dr. Sanjay Arora in conversation with Raj Shamani. He is the Founder and CEO of Shells Advertising Inc. He has been Featured in CNN-IBN and NDTV and has been 5xTEDx & Keynote Speaker. In this episode, we talked about consumer psychology behind different buying behaviors, we talked about brand studies like Nike and Maggie and what experiments they did to increase their sales. He then shared how processed food industries make addictive foods to get repeat purchases. We then talked about how luxury brands are made and how to tackle luxury, mass premium, and premium markets. We then discussed 4 golden marketing lessons and marketing stories of brands like Apple and Amul. Towards the end, we talked about the best and worst advertising campaigns by brands, we talked about the importance of brand names, why ‘Sale’ is always written in red colour and the harsh reality of most colleges. For such insightful podcasts, subscribe to our channel now! Follow Dr. Sanjay Arora Here: Instagram: https://www.instagram.com/sanjayarora/ YouTube: https://www.youtube.com/c/SanjayArora LinkedIn: https://in.linkedin.com/in/sanjaynagpur To Know More, Follow Raj Shamani On ⤵︎ Instagram @RajShamani ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/rajshamani/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter @RajShamani ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/rajshamani⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook @ShamaniRaj ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/shamaniraj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn - Raj Shamani ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/rajshamani/⁠⁠⁠⁠⁠⁠⁠⁠⁠ #podcast #figuringout #rajshamani #branding #marketing #sanjayarora #brand