It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.   EPISODE 33 DETAILS MANDATORY COUNTRY OF ORIGIN LABELING ADDED TO THE FARM BILL & SUPERIOR LIVESTOCK AUCTION UPDATES?   Senator Mike Rounds (R-SD) has extended the deadline for including more Senators in his letter urging Congress to include MCOOL in the 2024 Farm Bill. Rounds says following the successful implementation of MCOOL, producers and consumers enjoyed a short-lived period of marketplace transparency. This change applied the same country of origin labeling standards to beef as the majority of other consumer goods sold in America. Unfortunately, a coalition of large meatpacking companies and foreign beef interests worked to repeal MCOOL. After Canada and Mexico filed a dispute with the World Trade Organization (WTO), Congress officially rescinded the law in 2015.   Since the repeal of MCOOL, American cattle producers have experienced significant market fluctuations. Concurrently, the largest meat packers have realized immense profits through the use of forward contracting and formula-based sales. While cattle prices are currently on the rise, it is evident producers will again encounter market disruptions. As farmers and ranchers deal with a volatile market, it is imperative the federal government work to provide a level playing field. This can be achieved through supporting additional transparency in our beef labeling system.   Our American farmers and ranchers work hard to provide the safest and best tasting beef in the world. Producers of foreign beef should not receive an unfair advantage when engaging in our domestic markets, especially as our competitors do not always meet American animal health and consumer safety standards. The U.S. Department of Agriculture’s recent “Product of the USA” final rulemaking is a step in the right direction, but there is more work to be done.   For the complete letter, click HERE   SUPERIOR LIVESTOCK AUCTION DEADLINES ARE FAST APPROACHING Superior Livestock Auctions Week in Rockies and Video Royale sales are fast approaching.  Check with your Superior Livestock Reps for catalog and video insertion dates!  The dates and schedules are listed HERE.   SPONSORS American Gelbvieh Association https://gelbvieh.org/ @AmericanGelbvieh Ranch Channel https://ranchchannel.com/ @RanchChannel Questions & Concerns From The Field? Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420 Or email [email protected] FOLLOW Facebook/Instagram: @RanchItUpShow SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup Website: RanchItUpShow.com https://ranchitupshow.com/ The Ranch It Up Podcast is available on ALL podcasting apps. https://ranchitup.podbean.com/ Rural America is center-stage on this outfit. AND how is that? Because of Tigger & BEC... Live This Western Lifestyle. Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com https://tiggerandbec.com/ #RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming REFERENCES https://superiorlivestock.com/auctions/ https://www.rounds.senate.gov/imo/media/doc/rounds_mcool_farm_bill_letter.pdf