We talk about program feeder cattle and 3rd party verified feeder cattle.  We have the latest news and markets, plus production sales you need to know.  Tune in to this all new episode of the Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Program Cattle Sales & Beef Industry News Do Program Cattle & 3rd Party Verified Bring Dollars   Latest Calf Sales Enrolled As Program Cattle You’ve heard about program cattle or having your herd 3rd party verified. The question of whether it pays always comes to the forefront. Well known cattle marketing expert and Superior Livestock representative Clint Berry, briefly discusses current trends in program cattle and 3rd party verification.  He discusses strategies for producers who may have not marketed this year’s calf crop along with projections of what fall cattle prices may be.  For a complete report from Superior Livestock, click HERE.  Latest Beef Industry News USDA To Require More Proof For Animal-Raising And Environmental Claims Companies that tout certain animal-raising and environmental claims on meat and poultry labels will need more documentation, according to updated guidelines from the USDA. The agency said the move aligns with efforts to protect consumers from misleading labels and supports President Biden's Executive Order on Promoting Competition in the American Economy. Agriculture Secretary Tom Vilsack emphasized that these updates promote transparency and fairness, ensuring that consumers can trust the labels on meat products. The guidelines “strongly encourage” third-party certification to validate claims such as "Raised Without Antibiotics," "Grass-Fed," "Free-Range," and "Climate-Friendly.”   USDA Authorizes First H5n1 Cattle Vaccine Field Study The USDA has authorized the first field trials for an H5N1 vaccine designed specifically for use in cattle. USDA’s Center for Veterinary Biologics (CVB) has issued public notice that it is “now accepting submissions for field studies to support conditional or full licensure of nonviable, non-replicating vaccines.” Agriculture Secretary Tom Vilsack said in Boone, Iowa, at the annual Farm Progress Show, that there are “a number of companies that have been working on vaccines, and one company has now presented sufficient information to the USDA to allow me to authorize, the first field trial of a vaccine for cattle H5N1 for safety purposes.” The initial field study of nonviable, non-replicating vaccine against highly pathogenic avian influenza (HPAI) H5N1 is to be administered to dairy cattle to evaluate safety. “This would be the first field safety study for a bovine specific H5N1 vaccine and the first time a HPAI vaccine field study would be conducted outside a laboratory setting or on any type of commercial farm in the United States,” USDA said. The agency emphasized that the field trials will only involve “non-viable, non-replicating vaccines” that do not cause virus shedding. Cattle vaccinated thereby can not transmit virus to other animals, milk, meat, people or into the environment, and these cattle and their products will stay in normal production.   USDA Expects Continued High Beef Imports From Uruguay Into 2025 The United States has grown rapidly as a market for Uruguayan beef, a trend likely to continue into next year, according to a new report from the USDA’s Foreign Agricultural Service (FAS). Uruguay has recently jumped to sixth among the countries of origin for US beef imports, mostly frozen boneless, as “a profitable market which helps local meat packers compensate for lower exports at weaker prices to China.   Mcdonald’s — Value In The U.S., Big Burgers Elsewhere According to meating place dot com, for much of the summer of 2024, McDonald’s has marketed “value” in the U.S., seeing lower-income consumer traffic drop noticeably as food inflation has risen. The dynamic has eroded the