In today’s episode, we welcome guest Wally Olson to the show to talk about cow depreciation and longevity. Wally argues that the traditional approach to cow depreciation is flawed and emphasizes the importance of tracking inventory value to improve profitability. He challenges the notion that cows cannot pay for themselves until they are eight years old and highlights the significance of capturing the appreciation of female cattle. The conversation covers the financial implications of cow-calf operations, the importance of reproductive efficiency, and strategic management of inventory value to build wealth in the ranching business.  Wally is a firm believer in helping place an old head on young shoulders. Wally teaches cattle marketing schools and loves to help young people get started in ranching. For more information about Wally and to hear his story of ranching and learning visit his website www.olsonranchllc.com In this episode, we cover: The importance of tracking inventory value for profitability Misconceptions about profitability of older cows The value of focusing on reproductive efficiency and profitability The Importance of heifer development and reproductive success  Make sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://www.ranchrightllc.com/post/cow-depreciation-and-cow-longevity-with-wally-olson-episode-3  Connect with Wally: Check out his websiteWally’s Online Marketing Schools Connect with Ranch Right, LLC: Subscribe on YouTube Follow on Instagram @ranchrightllcFollow on FacebookCheck out the website Resources & Links: His Cavvy Foundation  Book a Free Discovery Call to Learn MoreRanching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC  Mentioned in this episode: Learn more about Ranch Right, LLC Website